Privacy & Policy

Privacy Policy

INTRODUCTION

Welcome to LoveByLira! We value your privacy and trust, so we’re providing you with the information in this Privacy Policy (“Policy”) about how we handle your data, who we share it with and your rights around the data. This Policy applies when you use our services through our websites.

We may choose or be required by law to provide different or additional disclosures relating to the processing of personal information about residents of certain countries, regions or states. Please refer below for disclosures that may apply to you:

If you are a resident of the State of California in the United States, please click here for additional California-specific privacy disclosures.

If you are a resident of the State of Nevada in the United States: Chapter 603A of the Nevada Revised Statutes permits a Nevada resident to opt-out of future sales of certain covered information that a website operator has collected or will collect about the resident. To submit such a request, please contact us at support@lovebylira.com.

This Policy is provided in a layered format so you can click through to the specific areas set out below.

1. IMPORTANT INFORMATION AND WHO WE ARE

2. THE DATA WE COLLECT ABOUT YOU AND HOW IT IS COLLECTED

3. HOW WE USE YOUR DATA

4. DISCLOSURE OF YOUR PERSONAL DATA

5. YOUR CALIFORNIA PRIVACY RIGHTS

6. CONTACT US

7. MISCELLANEOUS

1. IMPORTANT INFORMATION AND WHO WE ARE

WHO WE ARE AND OUR ROLE

This Policy is issued on behalf of the Love By Lira GmbH (the “Company”) and any affiliated entities (the “Company Group”), so when we mention the “Company”, “we”, “us” or “our” in this Policy, we are referring to the relevant company in the Company Group responsible for processing your data.
The Company is the controller and primarily responsible for the Services.

AGE RESTRICTIONS

We restrict the use of our Services to individuals age 25 and above. We do not intentionally collect or maintain personal data from children under the age of 16. If you become aware that personal data about a person under 16 has been provided to us, please immediately contact us using the details below.

2. THE DATA WE COLLECT ABOUT YOU AND HOW IT IS COLLECTED

When we use the term “personal data” or “personal information” in this Policy, we mean information that identifies, relates to, describes, is reasonably capable of being associated with or could reasonably be linked, directly or indirectly, to you. It does not include aggregated or de-identified information that is maintained in a form that is not reasonably capable of being associated with or linked to you.

WHAT WE COLLECT AND HOW

We may collect, store and transfer different kinds of personal data about you that we have categorized as follows:

a. Information You Provide. When you register, use or subscribe to any of our Services or take part in any interactive features of the Services (such as any surveys, research or other services or features), we may collect a variety of information, including:

i. Contact Information such as your name, email address, phone number, and address (“Contact Information”); and

ii. Sensitive Information such as race, ethnicity, sexual preferences, religious affiliation, or any biometric information you provide through the use of our Services (your “Sensitive Personal Data”).

iii. Other Information such as birth date, password, billing information, credit card information, demographic information, education, your personal interests and background, gender, age, dating age range preference, physical characteristics, personal description, life experiences, geographic location, your photos and any information derived from them, and any other information you share with the Services. We may collect billing or payments information if you engage with a paid Service.

b. Information About How You Use the Services. We may automatically collect information about your participation and actions on the Services. This may include information such as the pages and profiles you view, how you browse the Services, dating insights and purchases you make for our Services.

c. Information and Content You Upload. When you upload photos or videos during registration, we may collect information about the content, such as the time, date and place the photo or video was taken or uploaded (also known as metadata), and how you use them, who views them or with whom you share them. We may also scan, monitor, store and analyze the photos or videos you provide to us using third party services for several purposes, including for anti-fraud purposes, for the assessment of whether the photos are consistent with our Terms of Use, to help identify your interests and activities—such as if your photo includes pets, sports or trips—and to help us provide better matches for you.

d. Information Automatically Collected. When you access our Services, we and our third party partners automatically record information from your device and its software, such as your IP address, browser type, Internet service provider, platform type, the site from which you came and the site to which you are going when you leave our website, date and time stamp and one or more cookies that may uniquely identify your browser or your account. When you access our Services using a mobile device, we may also receive or collect identification numbers associated with your device (such as a unique device ID, IDFA, Google AdID), device type, model and manufacturer, mobile device operating system brand and model, and mobile carrier. This information is typically collected through a variety of tracking technologies, including cookies, web beacons, embedded scripts, location-identifying technologies, file information and similar technology.

e. Location Data. We collect information about your location through GPS, Wi-Fi, wireless network triangulation, or other methods in order to obtain your location for the purposes of providing our Services. We may also approximate your location by your IP Address. In some cases, we assign the latitude and longitude of the center of a city or state on record for you to your profile as a way to improve our analytics and matches for you.

f. Information Provided by Others. We may be provided with information relating to you or your conduct on the Services by other users of the Services. For example, we will collect your email address if another user tries to refer us to you. We also collect information that third-party organizations may provide to us, such as contact details, demographic information, credit reference or fraud prevention information. Financial institutions or payment processors may also provide us updated payment information or payment methods related to your paid account.

CROSS DEVICE TRACKING

If you log in to your account with us using multiple devices (for instance, your phone and laptop), we will link your devices to your account. This allows us to provide a seamless user experience to you. We also work with third parties to employ technologies, including the application of statistical modelling tools, which attempt to recognize you across multiple devices so that we understand how you use our Service across various devices.

IF YOU FAIL TO PROVIDE PERSONAL DATA

Where you do not provide the personal data detailed in this Policy, we may not be able to provide you with the Services.

3. HOW WE USE YOUR DATA

Generally, we will use your personal data in the following circumstances:

To process your registration on our services, including verifying your information to ensure its accuracy and validity.
To fulfil your purchases (e.g., to process credit card payments in connection with your transaction) and fulfil your requests (e.g., to provide you with information that you request).
To personalize your experience and customize content on our Services relevant to your interests, including but not limited to targeted offers and ads through our website, email, third-party sites or on other devices you may use.
To operate, maintain and provide to you the features and functionality of the Services.
To send you important information regarding the Services, such as specific changes to our terms, conditions, policies and/or other administrative information. Because this information may be material to your use of the services, you may not opt-out of receiving such communications.
To help maintain the safety, security and integrity of our service, technology assets and business.
For our internal business purposes, such as data analysis, customer research, audits, fraud prevention, developing new products and/or features, enhancing the Services, improving our services, identifying usage trends and determining the effectiveness of our promotional campaigns, including to inform our machine learning for purposes such as user engagement.
Where we need to perform the contract we are about to enter into or have entered into with you for the Services.
Where you have given consent for us to use your personal data and your sensitive personal data to provide certain Services (you may withdraw your consent for some uses of the data at any time by contacting us at the information provided below).
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal or regulatory obligation, such as to respond to law enforcement requests and as required by applicable law, court order or governmental regulations and enforce our corporate reporting obligations and our Terms of Use or to comply with applicable laws.
For purposes disclosed at the time you provide your personal data or as otherwise outlined in this Policy.

PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA

We have set out in the table below a description of the ways we plan to use your personal data, and which of the legal bases we rely on to do so.

Please Contact us if you need details about the specific legal basis we are relying on to process your personal data where more than one legal basis has been set out in the table below.

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Purpose Activity

To register you as a new member

To provide the Company Services to you, including:

(a) Maintaining a profile, answering questions, and providing information about yourself;
(b) Analyzing your personal data to match you with other users;
(c) Allowing you to communicate with other users of our platform to make a match; and
(d) Enabling you to purchase Services to enhance your opportunities to make a match with other users of our platform.

To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Communicating with you

To administer and protect our business, the Company Services, this website and your personal data (including security, fraud, troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

To respond to requests from law enforcement

Type of Data

(a) Profile Data, such as name, age, sexual orientation, marital status, and location
(b) Contact Data such as email address and phone number
(c) Technical Data, such as device ID or IP Address, including timestamps

(a) Profile Data, such as name, age, sexual orientation, race, marital status, and location
(b) Contact Data such as email address and phone number
(c) Transaction Data, including, if applicable depending on your payment mechanism, your credit card, expiration date, name, address, transaction ID, timestamps, email address, bank account, and routing number
(d) Communications Data, including the content of messages, the name and ID of the recipients of the communications, the timestamp, IP address and/or Device ID of the parties to the messages
(e) Photos, including various analytics and scoring results
(f) Usage Data
(g) Analytics and other scores used to make matches with other users of our platform
(h) Technical Data

(a) Profile Data
(b) Transaction Data
(c) Contact Data
(d) Communications Data
(e) Photos
(f) Usage Data

(a) Profile Data
(b) Contact Data
(c) Technical Data
(d) Usage Data
(e) Communications Data
(f) Third Party Data provided to us by trusted partners, including proprietary scores, red flags, demographic information, usage data, and other information used to determine whether a Company account is being used improperly, accessed by an unauthorized third party, or represents a security or fraud risk to our community

(a) Device ID
(b) IP Address
(c) Location (at country, state, city, or postal code level)
(d) Gender
(e) Age
(f) Technical Data such as OS version, hardware type, software type.
(g) Cookies, pixels, or advertising tags
(h) Usage Data

(a) Profile Data
(b) Usage Data
(c) Technical Data
(d) Communications Data

(a) Profile Data
(b) Transaction Data
(c) Usage Data
(d) Communications Data
(e) Location Data (at country, state, city, or postal code level)
(f) Technical Data
(g) Any other information we are compelled to provide by law

Lawful basis for processing including basis of legitimate interest

(a) Performance of a contract with you
(b) With your consent in the case of sensitive personal data

(a) Performance of a contract with you
(b) With your consent (with regard to your Sensitive Personal Data)

(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation

(a) Necessary for our legitimate interests (for running our business, providing administration and IT services, cybersecurity, preventing fraud and in the context of a business reorganization or group restructuring exercise)
(b) Necessary to comply with a legal obligation

(a) Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
(b) With your consent for targeted advertising and profiling to serve more accurate advertising content to you.

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

Necessary to comply with our legal obligations

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CHANGE OF PURPOSE

We will generally only use your personal data for the purposes for which we collected it.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

4. DISCLOSURES OF YOUR PERSONAL DATA

Our Services allow you to share information about yourself with other individuals and other companies, including other users and potential users of the Services or other products or services offered by us. Consider your own privacy and personal safety when sharing your information with anyone, including information you share through your profile, as profiles include basic information that was provided at registration and information provided through a Social Networking Site and may include other information added by you or your friends (for example, your religion, ethnicity and physical characteristics). Please review our Online Dating Safety Tips for tips in using our Services.

Information on your profile is viewable by other users upon your approval. You can control who reads the information you share or what others may do with this information, so we encourage you to use discretion and caution with respect to your personal data. Also, when sharing information about others, please consider their safety and privacy and get their consent for that sharing.

We may also share your personal data with the parties set out below for the purposes in the table above.

With our parent company, Love By Lira, Inc. and Love By Lira GmbH) in order to provide you with the Services.
Services Providers, consultants and other vendors who perform functions or services on our behalf and under our instructions to make our Services available to you, including infrastructure partners (such as AWS), customer support service providers, marketing outreach and analytics service providers, safety check providers, payment providers, cyber security partners, anti-fraud analytics companies, payment providers, chargeback representation services and similar partners.
The public when you provide feedback on your success from using our Services. Your information (e.g., your name, photos and success story) may be displayed on our website.
To, in our discretion, (i) satisfy any applicable law, regulation, subpoena/court order, legal process or other government request, (ii) enforce our Terms of Use Agreement, including the investigation of potential violations thereof, (iii) investigate and defend ourselves against any third party claims or allegations, (iv) protect against harm to the rights, property or safety of our Company, its users or the public as required or permitted by law and (v) detect, prevent or otherwise address criminal (including fraud or stalking), security or technical issues.
In connection with any company transaction, such as a merger, sale of assets or shares, reorganization, financing, change of control or acquisition of all or a portion of our business by another company or third party or in the event of bankruptcy, dissolution, divestiture or any related or similar proceedings.
With your consent or at your direction. In addition to the sharing described in this Policy, we may share information about you with third parties whenever you consent to or direct such sharing.

5. YOUR CALIFORNIA PRIVACY RIGHTS

For additional disclosures and rights you have under the California Consumer Privacy Act (“CCPA”), please visit our CCPA privacy notice here.

6. CONTACT US

Our full details are:

Love By Lira Customer Care -
Love By Lira GmbH
Attn: Legal
1330 Avenue of the Americas
Midtown, New York City 10018
United States
Email: support@lovebylira.com

7. MISCELLANEOUS

This Policy does not create rights enforceable by third parties or require disclosure of any personal data relating to users of the Service.

We reserve the right to modify this Policy from time to time. If we make changes to this Policy, we will change the “Last Revision” date below and will post the updated Policy on this page.

The language of this Policy is English. Where we have provided a translation of the English version of this Policy, you agree that the translation is provided for your convenience only and that the English language version of this Policy will govern your relationship with us. If there is any contradiction between what the English language version of this Policy says and what a translation says, then the English language version will take precedence.

This Policy was last revised on March 26, 2020.

CALIFORNIA RESIDENTS

This section applies to you if you are a resident of the state of California. California law requires us to disclose certain information regarding the categories of personal information we collect. For purposes of this section, “personal information” has the meaning provided by the California Consumer Privacy Act (the “CCPA”) and does not include information that is publicly available, that is deidentified or aggregated such that it is not capable of being associated with us, or that is excluded from the CCPA’s scope, such as personal information covered by certain sector-specific privacy laws, such as HIPAA, the FCRA, the GLBA or the Driver's Privacy Protection Act of 1994. This section does not apply to information relating to our employees, contractors, applicants and other personnel.

Sources of personal information. We collect personal information about you from one or more of the following categories of sources:

Directly from you
Indirectly from you
Our business partners and affiliates (including service providers)
Your browser or device
Generated or derived from other personal information

Please note: In addition to the categories of sources identified above, we may collect information from publicly available sources and other third-party information providers in order to supplement the information we have otherwise collected.

Purposes for collecting personal information. We collect personal information from and about you for a variety of purposes. For example, we use personal information to fulfill your requests, process your transactions and provide our Services to you; to communicate with you; for marketing and advertising purposes; to monitor, improve, and develop our products and Services; and to protect the security and integrity of our business, comply with legal requirements and obligations; for our business and operational purposes; and as otherwise permitted or required by law.

To learn more about the types of personal information we collect and the purposes for which we collect this information, please refer to How We Use Your Personal Data section of the Privacy Policy.

We do not “sell” personal information, as that term is defined based on our understanding of the CCPA and its implementing regulations. Specifically, we do not sell personal information, such as your name, email, or other information that identifies you personally, to third parties for monetary or other valuable consideration. If we exchange personal information with third party partners for monetary or other valuable consideration in the future, we will take steps to avoid activities that could be considered a “sale” of California consumer personal information, such as by seeking consent or by excluding California residents from such promotions or activities.

Your Rights and Choices. As a California resident, you may be able to request to exercise the following rights:

1. The Right to Know any or all of the following information relating to your personal information we have collected and disclosed in the last 12 months, upon verification of your identity:

The specific pieces of personal information we have collected about you;
The categories of personal information we have collected about you;
The categories of sources of the personal information;
The categories of personal information that we have disclosed to third parties for a business purpose, and the categories of recipients to whom this information was disclosed;
The categories of personal information we have sold and the categories of third parties to whom the information was sold; and
The business or commercial purposes for collecting or selling the personal information.

2. The Right to Request Deletion of personal information we have collected from you, subject to certain exceptions.

3. The Right to Opt Out of Personal Information Sales to third parties.

You also have the right to be free of discrimination for exercising these rights. However, please note that if the exercise of these rights limits our ability to process personal information (such as in the case of a deletion request), we may no longer be able to provide you our Services or engage with you in the same manner.

To submit your California Consumer Rights Requests. Please note that when you submit a request to us, that request will only be processed with respect to the specific Brand to which you have submitted such request. You may submit a request to exercise your California Consumer Rights through one of the mechanisms described below. We will need to verify your identity before processing your request, which may require us to request additional personal information from you. In certain circumstances, we may decline or limit your request, particularly where we are unable to verify your identity or locate your information in our systems, or as permitted by law.

To exercise your California Consumer Rights, please submit a request by doing one of the following:

Emailing support@lovebylira.com for the specific Brand to which you wish to make a request with the subject line “California Rights Request”

When submitting a request, please describe your relationship with us and your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

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